New Report: Consumers Want Natural Beauty

What inspires you to buy one beauty product over another? A recently released trend report from BBMG Trend Group, Skin Deep: The Future of Beauty, revealed that today’s consumers are primarily driven to choose natural beauty and personal care products with non-toxic ingredients. Which is no trend to sneeze at—sales of beauty products rang in an impressive $73 billion in 2013 in the U.S. alone (the global market puled in $454 billion).

New natural products accounted for 62% of new product launches last year, so companies are wising up to what we all want—great products sans less toxic ingredients.

Here is a sampling of the key numbers from the Skin Deep: The Future of Beauty trend report, which paints a changing picture appearing soon in the beauty and personal care aisle near you:

Beauty Purchase Drivers Today

• 92%     Safe to Use

• 90%     Price/Value

• 90%     Easy to Use

• 90%     Does a Good Job/Quality

• 87%     No Harsh Chemicals/Toxins

• 83%     Ingredient Transparency

• 78%     Natural Ingredients

• 74%     No parabens/phthalate-free

• 67%     No Animal testing

• 64%     Recyclable Packaging

• 63%     Fair labor practices

Erinn Morgan


After a 10-year career as an award-winning New York City-based editor launching and redesigning urban, style-driven magazines, Erinn Morgan left downtown Manhattan after September 11th, 2001, in search of a less encumbered, freelance lifestyle. A two-year-long trek around the country eventually landed her in Durango, Colo., which she now calls home.

Her writing has appeared in numerous publications, including The New York Times, Outside, National Geographic Adventure, Bike, Skiing, Delicious Living, American Cowboy, and on

Erinn is also the author of the eco-focused book, Picture Yourself Going Green, Step-by-Step Instruction for Living a Budget-Conscious, Earth-Friendly Lifestyle in Eight Weeks or Less.

She was previously the editor-in-chief of 20/20 magazine, a special projects editor at Playboy (overseeing the launch of a new, custom magazine), and the founding editor/editor-in-chief of SoHo Style, a much-lauded, avant-garde magazine that covered the culture and style of downtown New York and its reach around the world.

More posts from this author →